Tuesday, November 4, 2008

L'AUTRE CHOSE
ROME STORE OPENING



Last week I travelled down to Rome to DJ at a very special opening, the first signature store for delightful shoes & accessories brand L'Autre Chose. Rome was divine, so was the location of the new store, set right in the heart of the historic centre, only a few tip toes away from the romantic Piazza Navona. Rome is breathlessly beautiful, with it's tiny dark streets, lit only by the lights of busy trattoria's, I had forgotten about how enchanting it was. 
The event which was attended by Roman VIP's, press and friends begun around 6.30pm, under huge tents, I played sweet sounds from 60's girl bands, from the Ronettes to the Supremes. Cocktails and Italian Prosecco (sparkling white wine) per served plenty alongside tiny sandwiches. 
As I heated up the DJ set, the weather became more tempestous, having rained earlier in the day, it decided to pour as Tears For Fears 'Everybody Wants To Rule The World' roared song out load. We all huddled into the elegant bar next door, where the atmosphere was equally Roman - lively & affolato (crowded). The event was organized by Boccacini, who distribute L'Autre Chose in Italy, and a special thanks goes to Manuela Massa who made it all happen!

L'Autre Chose
Piazza Campo Marzio 11
Rome


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